The Business
Ebony London Art Studio (ELAS) is a Sole Proprietorship, owned, managed and operated by Ebony London. ELAS was established in July 2017 in Sacramento California.
Ebony London Art Studio, Ear Art by Ebony London and Ebony London Fine Art Gallery are the brands covered under Ebony London Art Studio. Each brand is identified by a custom logo.
Detailed information regarding each brand is outlined within this business plan and the following abbreviation are used:
• ELAS = Ebony London Art Studio
• Ear Art =. Ear Art by Ebony London
• EASR = Ear Art Showroom
• ELFA = Ebony London Fine Art
• ELG = Ebony London Fine Art Gallery
Location Brick-and-Mortar
Ebony London Art Studio is located at 204 23rd Street, Sacramento CA. The brick-and-mortar is approximately 600 Square feet. The studio is divided into two separate rooms and four areas.
• Fine Art Gallery: used for the display of fine artwork
• Ear Art Showroom: used for retail selling of Ear Art by Ebony London
• ELAS Workshop: used for creative events and workshops
• ELAS Office: used for business transactions and meetings
Days & Hours of Operation Ebony London Fine Art Gallery:
• Friday - 2:00 pm - 7:00 pm
• Saturday - 10:00 am - 5:00 pm
• Sunday - 12:00 pm - 5:00 pm
• By appointment
Ear Art Showroom:
• Friday - 2:00 pm - 7:00 pm
• Saturday - 10:00 am - 9:00 pm
• Sunday - 12:00 pm - 5:00 pm
Ebony London Art Studio Workshop:
• During scheduled events and workshops
Ebony London Office:
• By appointment
Areas & Usages
Ebony London Fine Art Gallery (ELG)
ELG is the area where Artist Ebony London and guest Artist exhibit their artwork for an allocated time frame with the purpose of bringing Art, Artists and Art Collectors together.
The Guest Artist
ELG exhibits collections of art by solo artists.
Artwork Standard
The artwork of the guest artist must display the following:
• Skill: a level of competence and confidence evident in the chosen medium.
• Originality: a subject matter or use of materials in an unexpected way.
• Vision: the ability to resonate with the viewer because the artist has visually communicated clearly and honestly.
Artist Requirements
• 18 years old and older
Artist Submission Documents
• Artist Curriculum Vitae (Record of accomplishment: exhibitions, publications and awards)
• Artist Resume (skills and experience)
• Artist Statement
• Exhibition Proposal
• Portfolio
• Proof of insurance listing artwork value
Artwork Submission Requirements
• Work must have been completed in the last five years and not previously exhibited at Ebony London Fine Art Gallery. No giclées, other than for photography. No renderings or copies of other artists’ work.
• Two-dimensional work may not exceed 72” in height or length, including frame.
• Canvases: canvases less than 1.25 inches deep must be framed. Museum edge canvases (1.25” or deeper) need not be framed but must have clean edges with no visible staples.
• All work, both framed and unframed must be dry, ready to hang, with braided wire.
• No sawtooth hangers.
• For plexi-mounted art and work on metal, two secure picture hangers with wire attached to the back-frame structure are required.
• No renderings or copies of other Artist’s work. No photographs of the artwork of others unless additional elements are included.
• Three-dimensional art may not exceed 3’ x 3’. The artist must provide an appropriate base and be available to assist with the installation.
• Work applied to an unusual surface (such as hand-made paper) or collaged elements that are combined to create a substrate will be considered to be within the category of the medium applied to the surface without regard to the surface itself. For instance, watercolor applied to hand–made paper shall be considered Watercolor, not Mixed Media.
• Work on metal need not be framed. Metal must be wired for hanging.
• All artwork must have an artwork bag to mail artwork in when sold
Ebony London Fine Art Gallery Exhibitions
Exhibitions length: 1 month
Artwork Drop Off
Artwork must be delivered by exhibiting artist or representative during scheduled date and timeframe. Curating the exhibits begins the following day.
Curating: the act of selecting, organizing, and presenting objects for display.
• Exhibiting artist must be present during curating
• Ebony London Fine Art Gallery’s curator, curates the exhibit with consideration of the artist’s vision
Exhibit Opening: A scheduled and advertised event where the guest artist and their artworks are introduced to the public.
• 2 - 4-hour duration
• Light refreshments
• Second Saturday of the month
• During the afternoon hours
Exhibit Opening Flow
• ELG introduces Artist and exhibit information
• ELG interviews Artist o Prepared questions o Audience questions
Artist Talk: a scheduled and advertised time for an artist to talk in depth about their work, process, and influences in front of a captive audience.
• Exhibiting artist must be present
Exhibit Closing: last day for the public to view the exhibited
Artwork Pick-Up: Schedule date and time for artist to pick up remaining artwork.
ELG Exhibition Policies Overview
• All work must be hand delivered to the ELG during Exhibition receiving hours. Artwork that is shipped will not be accepted to the show.
• Photographs of artwork may be used for publicity for the exhibitions. Artist must take photos of their work, before it is under glass, to ensure that the photo does justice to the work as it is extremely hard to take good photos of work in gallery conditions, particularly when it is under glass.
• Artist retains all rights to their work.
• ELAS representative may refuse any entry on the grounds of poor condition, oversize, unsuitability, damaged frame, etc. or the subject matter is not in compliance with the exhibition topic.
• Sales: All artwork must be for sale.
• Liability: Entries will be handled with all possible care, but artists submitting work agree to hold harmless ELAS, their agents and employees from any claim of damage or theft that might arise from any cause whatsoever. Artists should arrange for proper insurance coverage for their work. Entry to the show constitutes agreement with all of the conditions stated above.
• Waiver for Pictures Taken/Used: We document each ELG exhibition/show with photographs. Entry into an exhibition/show at the ELG constitutes permission to photograph you and/or your artwork, and to use an image of your artwork in promotional materials for the exhibition and for the ELG.
Commission
ELG will collect a commission of 30% on all sales. From the time the artwork is delivered to ELG until the artwork is back in the possession of the artist, ELAS will receive a 30% commission. This rule applies even if the piece sells via private contact, social media, or an artist’s website.
Pricing the artwork
ELAS takes into consideration the asking price of the artist. However, ELAS determines the price of the artwork during the exhibit. The final price will never be less than what the artist is asking.
Selling & Shipping
Each piece of artwork must be delivered and sold in a protective bag or case. The artwork is packaged and shipped by a shipping company such as UPS or FedEx. ELAS will purchase insurance from the shipping company in the amount that covers the price of the artwork and all fees associated with the sale of the artwork. ELG will coordinate the delivery date with the recipient as delivery signature confirmation is required. The Artist and recipient will receive tracking information via email and text message.
Payment & Payout
ELAS accepts the following instant payment methods. All instant electronic payments are processed within seconds and credited from the buyer’s bank to an ELAS bank without any intermediary.
• Cash
• Debit card
• Credit card
• Money order
• Cashier check
• Certified check
• Bank/wire Transfer
The total balance will include the following:
• Price of artwork
• Sales tax
• Packaging, shipping, and shipping insurance fees
Payout & Payday
Payouts will be deposited into the artist’s bank account within 30 days after the close of the exhibition. Before payout and within 30 days from the closing of the exhibit:
• All artwork must be delivered with confirmation by the recipient
• All remaining artwork must be picked up
Payout is made via the following payment methods in the name of the artist or DBA:
Zelle
ELAS check
Receipt & Tax
During the payout process, ELAS will provide the exhibiting Artist with an itemized receipt showing all costs, fees, and artwork sale information. ELAS requires a signature from the exhibiting artist agreeing to the payout amount.
ELAS will collect the tax from the buyer and then transfer it to the government. Sales tax is charged when the artwork is purchased within California with the intention of keeping the artwork in California. If the artwork is shipped to another state, instead of sales tax, Use tax rates apply.